Review - Guy Fieri Salsas

Guy Fieri Salsas

Whether or not you like him (that's a topic to be discussed another day), you have to admit that Guy Fieri has one of those in-your-face personalities that demands attention. I can't vouch for what the Guy (pun intended) is like in person, but he seems like a cool enough dude, with an earnest interest in bold, spicy, flavorful food that regular, no-nonsense joes like me can appreciate. When I got wind that he was releasing a line of salsas in addition to BBQ sauces, I thought that these might have some potential, unlike some of the other crap that a celebrity chef's name has been slapped on only to make a quick buck.

Fieri's people had shipped me his new grocery store lineup for review: Old Skool Original Salsa, Green & Mean Salsa Verde, Da Spice Is Right Chipotle Salsa and Burn Baby Burn 7 Pepper Salsa. Overall I think this saucy quartet is a sad letdown, yet I discovered some good elements in a couple of them...

Guy Fieri Original Salsa Old Skool

Ingredients: tomato puree (tomato paste, water), tomatoes, red bell pepper, red onion, yellow onion, canola oil, sea salt, garlic, cilantro, pasilla pepper, lime juice, jalapeno pepper, spices

I love the consistency of Old Skool (and the other Guy Fieri salsas, for that matter) and was excited to get some loaded on a chip for good old fashioned snacking. It poured out thick and chunky with terrific-looking pieces of ripe red tomatoes and spices suspended in a medium-viscosity base.

Guy Fieri Original Salsa Old Skool

Wow, was the aroma dominated by onions, oil and jalapeno peppers! I then took a nice spoonful of Old Skool Salsa. The flavors were rich, bold and heavy on the tomato taste. I also tasted garlic, oil, oregano and light onions and immediately thought of an Italian-style sauce that could be used for spaghetti or some other type of pasta. This should have been a little less like marinara and more like Salsa Mexicana. This is not what I would look for in a general, all-purposed salsa, but the flavor is decent nonetheless. The heat flirts with journeying over to medium territory but resides pretty much in the mild range.

Overall: 3.0 stars

Guy Fieri Salsa Verde Green & Mean

Ingredients: water, green bell pepper, onion, poblano pepper, canola oil, white balsamic vinegar, cilantro, parsley, sea salt, garlic, cumin, vegetable stock (vegetable juice concentrates (carrot, onion), celery puree, salt, dextrose, yeast extract, corn starch), lime juice, natural fire roast flavor, black pepper, xanthan gum

Lovely and colorful, this green salsa has nice, medium-sized chunks of the varying components - onions, green bells and poblanos and accented by flakes of cilantro all in a scrappy solution that's thankfully not too watery or drippy. Salsa Verde Green & Mean smells bright and fresh, with a heavy olfactory push from the onions.

Guy Fieri Salsa Verde Green & Mean

Unfortunately, I think most of the positives end there about the salsa. A quick lick on the tongue revealed this to be unlike anything I was expecting, such as a cool, fresh blend blasting with a dynamic pepper and cilantro taste. Instead I was met with a super high-end tartness and sourness and an odd oily and oniony afterbite. Thinking that maybe I was mistaken on my first impression, I chomped down a few tortilla chips with Salsa Verde Green & Mean added and received the same kind of over-tartness and annoying afterbite. Maybe I'm somewhat spoiled by other green salsas that contain tomatillos, but even with that fruit's acidic bite it never reaches this level of being bright and puckery.

There's a wee bit o' heat in this concoction - probably a low-end medium 2 on a 1 to 5 burn scale. I think perhaps with a lot of additional fresh ingredients in your dishes that the niggling presence of Green & Mean can be somewhat masked. Otherwise, this is way off the mark compared to better green salsas.

Overall: 2.0 stars

Guy Fieri Salsa Chipotle Salsa Da Spice Is Right

Ingredients: tomato puree (tomato paste, water), tomatoes, onion, red bell pepper, chipotle chile paste, canola oil, jalapeno pepper, garlic, sea salt, lime juice (from concentrate), white balsamic vinegar, chili powder, spices, smoke flavoring

Let's see how Mr. Fieri fares with a smokey flavored-salsa.

The aroma is extremely appetizing right off the bat, and gave me high hopes that this one will hit the ball out of the park. Texture-wise it's a touch more pureed than the previous two Guy Fieri offerings yet is thick enough for me to give it a thumbs up.

Guy Fieri Salsa Chipotle Salsa Da Spice Is Right

In this one I detect a lot of good tomato tones (the puree grabbed center stage), delecate chipotle-derived smoky accents and a touch of sweetness. It wasn't too salty, too tart or too heavy with the peppers. I really, really liked this salsa, but....all throughout the tasting that irritating oily and oniony afterbite again, just like with the Green & Mean Salsa Verde. It wasn't enough to be persistently sledgehammer-like with its presence yet it was enough to knock my overall opinion of this smokey salsa down a notch or two. I dug the burn and would be something I'd go for if I was looking for a medium-level kick in the pants.

Overall: 2.5 stars

Guy Fieri Salsa 7 Pepper Salsa Burn Baby Burn

Ingredients: tomato puree (tomato paste, water), red bell peppers, tomatoes, yellow bell peppers, onion, garlic, cilantro, canola oil, guajillo chile peppers, sea salt, lime, juice (from concentrate), habanero peppers, chile de arbol peppers, chilaca peppers, black pepper

Ah, the "hot" offering in Guy's lineup. As you know, what is considered to be high-end heat by mainstream manufacturers would more often than not be laughably weak to chileheads out there. This unfortunately falls into the same generalization and isn't as fiery as it could be. Of course, Fieri is gunning for a larger, and ultimately more profitable, mainstream audience for his products so heat freaks be damned.

>Guy Fieri Salsa 7 Pepper Salsa Burn Baby Burn

What's the consistency and taste like? The texture is as meaty and thick like the other three, and that's fine by me as I like a salsa with some heft to it. 7 Pepper Salsa has more noticeable fragments of chile peppers than the other as opposed to primarily mushy, cooked tomato pulp. The flavor is strikingly similar to Guy's Original Salsa Old Skool with an added chile pepper boast, in that it's rich with tomato-like zest with onion, oil and garlic undertones. The individual chiles in Burn Baby Burn 7 Pepper Salsa are difficult to pin down when it comes to their individual, distinctive tastes, so I really couldn't tell if there were habanero peppers in this if I had no knowledge of the ingredients. I certainly did not get any habanero-level singe (or chile de arbol heat, for that matter). The burn never manages to climb over a 2.5 out of 5 in spiciness.

Overall: 2.5 stars

Labels

2.5 out of 5. These clear labels are snazzy to a point - they all have bold, clean lettering, they all are colored-coded to differentiate between the four salsas, and a photo of Guy Fieri nestled within a black flame shape. His name is listed twice as "Guy! Guy Fieri", an aspect that looked sorta strange upon deep viewing.

One negative thing that really stuck out at me was the appearance of tiny, blotchy white dots on the clear label. I know that those are 100% intentional and are supposed to be part of an eroded, grunge-y design. To me, though, it looks as if another label or sticker was applied to these at some point and then had gotten removed, leaving little white paper or plastic remnants behind where it might have been glued. This is a very unprofessional effect, in my opinion.

>Guy Fieri Salsa Labels - what is that white blotchy stuff?
Just what is that white blotchy stuff?

Each label also displays a "Heat-O-Meter", which should only serve as a rough guide at best.

In Summary

Collectively these four Guy Fieri salsas are mildly disappointing. There are a lot of positive points about products and none of them are terrible by any means, but all I can think of is that these had huge potential and all of them fell sort of the mark. The Da Spice Is Right Chipotle Salsa, for instance, could have been a gargantuan winner yet was plagued by that slightly off-putting taste. I would rather have had a more "off da hook" group of salsas containing fresher, more delicious and more addictive notes.

All four of Guy Fieri's salsa products are available at select supermarkets across the United States.


Related Articles:
Spicy Food Reviews - Hot Sauce Reviews, Hot Snacks, Hot Wings, Seasonings, BBQ Sauces, Condiments, and More




     Comments

Comment Peter James
2011-08-16 14:42:21
Tried all except Da Spice is Right. My main complaint is that the taste was overly processed - the heat was nearly non-existent (especially in the poorly named Burn Baby Burn) Overall it rates about what you would expect from a low-cost store brand salsa.... actually I think I've had store brand salsas that are better.

Guy's specialty sure isn't salsa (or even Southwest for that matter) ... makes me think that he is just hurriedly sticking his name on inferior products that he thinks might sell - simply due to his name. Salsas are a complete letdown.
Comment Vic
2011-08-16 14:57:28
How disappointing, I have a jar of the 7 Seven Pepper in the pantry I "Was" looking forward to trying. I guess I too was Hoping for the best. I have struggled with jar salsa's... I am not stereotyping, but I can not stand that mushy, over blended, un-fresh taste most seem to have. Good read Scott, thanks man.
Comment Buddah
2011-08-16 14:57:38
I had the 7 Pepper one and also bought the Original. After having the 7 Pepper, I am not at all anxious to try the Original. It simply was not the flavor I look for from a salsa. Surprised? No.
Comment marilyn aka HotSauceChick
2011-08-16 19:57:26
I am a middle of the road kinda girl, with a tendency to drift the wilder side of life. I have to tell you that the list of ingredients for most of his salsas was far superior to what you can normally find on the grocery store shelves. I really like the Old Skool for the "everybody could eat this" aspect. Yes, it's not a craft salsa, but it's way better than most of the crap on the shelves in the high-volume grocery stores. Scott, you totally nailed the heat levels, and got some great pics that really showed the textures. Well done!
Comment Aztec Emperor
2011-08-16 20:35:09
Capitalizing on his name fame, the Fieri salsas are meant to be edgy and reflective of his "look". I like the bold look of his labels, however, the salsa flavor are modest commercial products, intended to appear specialty crafted for the mainstream supermarket aisle. If he gets the distribution, and that is a big "if", keeps his prices nationally competitive, and if his sales are modestly acceptable, the salsas are much better than the processed disasters/sauce and salsa imposters brought to the main aisles of America by Old El Paso, Ortega, Hormel, and a number of others. He is targeting mainstream grocery with an edgy package. He is not targeting the specialty market, merely taking cues from the creative manufacturers.
Comment Chileman
2011-08-17 14:42:28
Aztec Emperor, I don't think Scott was implying that Guy was targeting the specialty market. Since he's a relative household name, Guy would be aiming for the general populace to get much larger sales, just like Paula Dean, Emeril, etc. does.
Comment jon whaley
2011-08-17 16:08:30
Had a meetin gwith the same manufacturer/distributor that makes Guy's salsa (and bbq), he does have the distribution.Said they are in 1,000's of stores already.
Comment Zach
2011-09-05 11:28:05
I recently bought the 7 pepper "burn baby burn" salsa. It was a HUGE let down. 1st of all I will move past the fact that the consistency was more of a tomato paste as that is, i suppose, a point of preference. However, for 4.99 (which i consider pricey for salsa) I'd rate it a 1 out of 5. Flavor was not bold at all, very plain. AND, if you are going to label something as HOT or 7 PEPPER, you better bring the heat OR big bold flavor. This brought neither.
Comment bruce
2011-12-07 16:01:31
The 7 pepper salsa is laughably weak. This is 2011 not 1981, there is a huge non-specialty market for food with real heat throughout the USA. It's mainstream average Americans who are chowing down on buffalo wings, getting takeout boxes of hot and spicy beef, and putting Franks hot sauce on everything but ice cream.
If Fieri's salsas were lunch meat they'd be Oscar Meyer bologna, pure kids stuff.

Comment hudd
2012-01-07 01:26:44
The wife and I was at Jungle Jim's Thursday evening and she saw the Guy Fieri salsa display and had to try it. We bought the 7 pepper Burn Baby Burn. Total let down. Gonna have to grab a sauce from the fridge to add to it so it will be worth finishing.
Comment Ryan
2012-01-07 19:28:43
My roommate just bought the 7 pepper salsa what a let down that was. It should be used to put on top of pasta because it tastes more like tomato sauce than it does salsa
Comment John
2012-01-22 13:26:26
I've just purchased my first and last jar of salsa, I bought the 7 pepper salsa and it's one of the worst I've ever had. I don't dare try the others. When you buy something that says burn baby burn you expect some heat. This was lacking both good flavor and heat. Very disapointing when you have guys over for the ball game and this is what you have to offer, two thumbs down!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Comment Liz
2012-01-25 16:01:54
Alas, I too was disappointed by the "7 Pepper" salsa.
I was hoping that maybe, just maybe, it would actually be even the slightest bit spicy. Maybe it would be for someone who thinks that black pepper is spicy. Glad I only paid 2 bucks for it.

Also, someone above suggested using the salsa as a pasta sauce. I think that would be more suitable.
Comment Juan
2012-03-15 15:54:37
Where was the BURN? Tossed it out after 2 scoops. Went back to my COLON BURN!

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