Taco Tweets And Free Taco Bell Treats
Taco Bell to Celebrate Why Pay More™ Menu with National "Taco Tweets" Tour to Reward Fans with Free Food
IRVINE, CALIF., June 22, 2009 – Taco Bell's industry-leading 79, 89 and 99 cent Why Pay More Value Menu is back to kick off a summer of savings for today's cash-strapped customers. Since its debut last year, the Why Pay More menu has provided people with unparalleled taste and selection at an unbeatable price. To celebrate this and remind America that every cent counts, Taco Bell will conduct a road trip as it heads to the midsummer classic, the 2009 Major League Baseball All-Star Game®, feeding fans along the journey from Los Angeles to St. Louis and back.
Via Twitter®, the Taco Bell team wants to hear from consumers that want the truck to stop by to feed them and their friends. While on the road, the team will update the Twitter account, @TacoBellTruck. There Taco Bell will talk everything from where it will stop to serve free food (while supplies last), what it's like to be out on the road and most importantly, to seek out fans of the brand that want the truck to stop and feed them along the way.
Officially named, "Taco Tweets," the truck will kick off its journey at the Quiksilver Celebrates International Surfing Day in Huntington Beach, California on Saturday, June 20 and will make stops at locations in several markets, all leading up to its final destination of St. Louis, where it will feed fans that attend the festivities around the Major League Baseball All-Star Game. Below is a list of markets and dates that the truck will visit:
- Saturday, June 20: Huntington Beach, CA
- Monday, June 22 and Tuesday, June 23: Los Angeles, CA
- Thursday, June 25 and Friday, June 26: Phoenix, AZ
- Sunday, June 28 and Monday, June 29: Albuquerque, NM
- Thursday, July 2 and Friday, July 3: Denver, CO
- Sunday, July 5 and Monday July 6: Kansas City, MO
- Friday, July 10: St. Louis, MO
- Wednesday, July 15 and Thursday, July 16: Oklahoma City, OK
- Wednesday, July 22: Denver, CO
- Thursday, July 23: Grand Junction, CO
- Sunday, July 26 and Monday, July 27: Las Vegas, NV
- Wednesday, July 29: Los Angeles, CA
For those that live in or around any of the cities listed above that want "The Bell® in their backyard," please stay tuned to the "TacoBellTruck" Twitter page and tweet why Taco Bell should make a stop to feed them and their friends. While the truck won't be able to stop everywhere, fans can still follow the truck to learn more about what exciting events and stops they'll make on the road to and from St. Louis.
"Taco Bell is the value leader and we want to illustrate this by sending our Taco Bell truck out to feed our customers for free," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "We hope that hungry consumers will follow our truck and enjoy some Why Pay More favorites for free this summer."
About Taco Bell Corp.
Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the 79-89-99 Why Pay More™ Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.
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2009-07-07 05:57:13
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